What is ROTOR Network?
ROTOR Network is a platform that helps businesses and call centers monetize their on-hold time by hosting audio ads. With our service, companies can earn revenue from advertisers who want to reach potential customers during wait times, turning what is typically a lost opportunity into a profitable one.
How does ROTOR Network work for call centers and hosts?
Call centers or businesses simply sign up with ROTOR Network, download the ads that are designated to them, and add the ad playlist to their on-hold system. The ads will play automatically whenever customers are placed on hold. You earn revenue for each second your callers listen to ads, with payment based on the total number of ad plays and their duration.
What do I need to get started?
To get started as a host, you’ll need:
- A business phone system that can play audio files on hold (VoIP systems, PBX systems, etc.).
- An active account with ROTOR Network.
- A basic understanding of how to upload MP3 (or wav) files to your phone system’s hold music feature.
For advertisers, you’ll need a marketing budget and an interest in reaching call center audiences.
How much can I earn from hosting ads?
Your earnings depend on the number of calls your business receives and how long customers are placed on hold. As a general estimate, you can earn 0.5 cents per second of ad play time. This may not seem like much, but if you have dozens of call operators working full-time, your earnings can be very lucrative.
For example, if your call center has an average of 100 calls per day with 4 minutes of hold time per call, that could generate significant annual income – up to $43,800 in the example above. Bigger call centers can generate tens of millions per year.
You can get a rough estimate of your potential annual revenue by using the calculator function on this website’s home page.
What is the pricing for advertisers?
Advertisers pay 1 cent per second of ad play, which is equivalent to £0.01 or €0.01.
A price guide is available on the home page.
What types of ads can be played on ROTOR Network?
ROTOR Network supports audio ads in MP3 format, and sometimes wav files. We work with a variety of advertisers from different industries including tech, retail, travel, hospitality, and healthcare. All ads are pre-approved by our team to ensure they meet content standards and are suitable for your audience.
Ad Restrictions
No ads that promote discrimination or hate speech.
No ads that promote sexism or racism.
No ads promoting violence in any form.
No ads for recreational drugs or drug paraphernalia.
No sexually explicit content or any content that can be considered inappropriate for general audiences.
Health & safety – misleading health claims, products making unproven medical claims or promoting pseudo-scientific remedies (e.g., miracle cures, weight loss supplements).
Unsafe products – no products that may pose harm to users, such as unsafe toys or machinery that doesn’t meet safety standards.
Financial products & schemes – no ads promoting volatile or speculative investments, get rich quick schemes, unrealistic financial gains, such as pyramid schemes or MLMs (Multi-Level Marketing schemes).
Privacy violations – no surveillance equipment products. No spyware, covert surveillance equipment, or any tools designed to invade privacy.
Personal data exploitation – no ads that promote services that harvest user data without proper consent.
Misleading & fraudulent practices – no fake or counterfeit products. No ads that promote counterfeit goods or imitations of well-known brands.
False advertising – No ads that make misleading or false claims, especially regarding price, performance, or results.
Sensitive demographic targeting – no ads that exploit vulnerable audiences. No ads that target children, the elderly, or other vulnerable demographics in a manipulative way (e.g., payday loans).
Exploitative employment practices – no ads that promote exploitative work arrangements, such as unpaid internships or misleading job offers.
Insensitive cultural stereotypes – we ensure that ads are culturally respectful and do not perpetuate harmful stereotypes.
What is your refund policy?
Our refund policy ensures fairness by offering refunds for any technical failures or incorrect ad placements that prevent your campaign from running as promised. However, refunds are not available for underperforming campaigns or errors made by the advertiser in content submission. Refund requests must be made within 14 days after the campaign ends, and refunds will be issued based on un-played ads or prorated accordingly.
Refund eligibility criteria:
Technical failures – we offer full refunds in cases where an ad campaign didn’t run due to technical issues on our platform (e.g., server downtime, failure to broadcast ads, etc).
Incorrect ad distribution – if an ad was played to the wrong audience (e.g., wrong language, industry, or country), because of a system error, the advertiser can request a refund.
Non-performance – if the agreed upon number of ad plays wasn’t met due to an issue on our platform, we will refund the un-played ads.
Ad rejection – if we reject an ad for violating content guidelines before it plays, we will offer the advertiser the option to revise the ad or request a refund for that campaign.
Situations where refunds are not given:
User errors – if the advertiser made an error in the ad content (e.g., incorrect file upload, inappropriate content, or poor quality), and it was rejected based on our ad standards.
No change in ROI: if the advertiser is unhappy with the performance or results of the ad campaign (e.g., low response rates or sales), but the ads were played correctly according to the agreement. Ad performance cannot be guaranteed.
All refund requests must be made within 14 days after the campaign ends.
Partial refunds
Prorated refunds – if only part of the ad campaign was delivered, or if a limited number of ad plays didn’t happen, we offer a prorated refund based on the number of un-played ads.
To request a refund, contact us here.
Please ensure that you can provide evidence of the issue (e.g., screenshots or reports) to support your claim.
Before offering a refund, we may give the advertiser the option to revise their ad or re-run their campaign at no extra cost to ensure satisfaction.
Is there a contract or long-term commitment?
No, there are no long-term contracts required. Hosts can start earning as soon as they sign up, and advertisers can choose flexible campaign volumes based on their needs. You’re free to opt out at any time.
Can I use ROTOR Network if I don’t have a VoIP or PBX system?
Currently, our system is best suited for businesses with VoIP or PBX systems that allow the uploading and playing of audio files on hold. If you don’t have such a system, we recommend exploring options to upgrade or integrate a compatible system. Contact us for more advice if needed!
What is the payout process for hosts?
Hosts are paid based on the number of ad plays and the duration of the ads. Earnings are calculated after every ad run, and pay-outs are processed via Stripe or other payment methods available in your region.
How do I become an advertiser with ROTOR Network?
Becoming an advertiser with ROTOR Network is simple! Just click the ‘Get Started!’ button on the home page and fill in the advertiser’s registration form. Once we process your form, we will invite you to launch a new ad campaign. You can then upload your ad, select your preferences, and choose the number of ad plays that suits your needs. You’ll then be able to select the locations where you’d like them to play.
Can ads be uploaded in foreign languages?
Yes, foreign-language ads are welcome! However, to ensure that ads are relevant and effective, they will only be played in territories where the language dominates. For example, ads in Italian will only be played in call centers located in Italy or other regions where Italian is widely spoken. Ads in French will only play in France and French-speaking territories in Africa, and Quebec, etc. Spanish-language ads will dominate in Latin America, etc.
This ensures that the message reaches the appropriate audience and maintains the high-quality standards expected by both advertisers and hosts. If you’re unsure about your ad’s placement, feel free to contact us for guidance.
What is buffer time, and why is it necessary?
Buffer time refers to the additional 20% playback allowance added to ad campaigns to ensure they meet the agreed number of ad plays. Since call volumes, on-hold durations, and other factors can vary, this buffer helps account for variability and ensures advertisers receive the full value of their campaigns.
For hosts, this means ads may play slightly more frequently than the base number of contracted plays, but the revenue share remains based on the agreed number of plays—not the additional buffer. This system is designed to maintain fairness while delivering results for advertisers.
What happens to ads that are cut short (‘duds’)?
When a caller is taken off hold or exits the queue before an ad finishes playing, the ad is considered a “dud.” These duds are an unavoidable part of on-hold advertising and are not counted toward the total number of agreed plays in a campaign.
The system ensures that only completed ads are counted. Advertisers are not charged for duds, and hosts are not paid for them, and this is another reason why a 20% buffer time for ad campaigns are necessary. This guarantees fairness to all parties and ensures the integrity of campaign reporting.
Dud Policy for Long Ads
Rotor aims to ensure that all agreed-upon ads are played fully. However, to maintain fairness and efficiency:
- Ads that are 60 seconds or shorter will not be charged if they are interrupted (duds). These will be re-queued until fully played, at no additional cost to the advertiser.
- Ads that are longer than 60 seconds will be charged in full once playback begins, regardless of whether the ad is completed or interrupted.
This policy ensures that advertisers cannot exploit the system by running excessively long ads that are unlikely to be completed during typical hold or queue times. Advertisers are encouraged to carefully consider the length of their ads for optimal placement and performance.
What is the blacklist, and how does it work?
The blacklist is a powerful feature within the Rotor system that allows hosts to ensure their advertising playlists remain conflict-free. If you operate in a competitive industry, such as car insurance or telecommunications, you can use the blacklist to block rival companies from advertising on your phone lines.
For example, if your call center specializes in car insurance, you can blacklist any competing car insurance firms. This ensures your callers won’t hear ads promoting rival services while they are on hold.
Rotor’s system automatically takes measures to prevent conflicts of interest by:
- Identifying advertisers flagged by your blacklist.
- Excluding their ads from your playlists.
- Regularly cross-checking new advertisers against your blacklist to ensure compliance.
This feature protects your business interests while allowing you to participate in the Rotor Network with confidence.
Hosts can add to their blacklist on the Host Registration Form when you sign up for a Rotor account.
The blacklist option is also available for advertisers, should they need it.
How are ads selected for my playlist?
Ads are carefully matched to your industry, target audience, and any preferences or restrictions you’ve specified (e.g., the blacklist). This ensures the ads played on your phone lines are relevant to your callers and align with your business values.
Can I preview the ads before they go live?
Yes, hosts can preview ads before they are added to their playlist. This allows you to ensure the content aligns with your brand and meets your standards.
How can I contact ROTOR Network for support?
If you need assistance, you can reach us through our Contact page. Our team is ready to help you with any questions or issues you may have.
Still Have Questions?
If you don’t see the answer to your question here, feel free to reach out to us. We’re always happy to assist and help you get the most out of ROTOR Network.